Mapping The Customer Journey
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Mapping The Customer Journey. It enables you to consistently and predictably manage customer behaviour. Ensure that every piece of marketing is relevant, targeted and personal.
Customer journey mapping helps you to: Customer journey mapping creating efficient customer journeys is a basic requirement for sales success. Getting it right for more customers, more of the time can transform conversion and customer retention;
For the user experience designer, a customer journey map helps to identify gaps, points in the customer experience that are disjointed or painful.
For the user experience designer, a customer journey map helps to identify gaps, points in the customer experience that are disjointed or painful. A customer journey map is a visual representation of every interaction a customer has with a brand along their customer journey. There is no substitution for listening to your customers about how the steps in the journey are working out for them. Customer journey mapping is all about ironing out these inconsistencies.
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